I think we can all agree, an event with no attendees is going to flop!
You want every event you produce to be a sell out. Or at least get a respectable number of registrations through the door, in line with your targets. But how can you attract more attendees, even if you have no money or a very minimal marketing budget to spend?
Let’s be honest, we’ve all seen the fancy billboards and glitzy adverts from large-scale, high-budget events. Without big sponsors and big bucks though you are not going to be able to compete.
Instead, we have gathered 100 realistic event promotion strategies, tools and ideas you can try to boost greater attendance numbers, that will cost you very little.
Here is what is on the menu:
- The Most Effective Event Promotion Tools for Event Planners
- Price vs. Outcome: A Comparison of Mainstream Event Promotion Tools
- 20 Creative Event Promotion Ideas
- 20 FREE Promotional Ideas For Events
- 20 Low Cost but Cool Promotional Event Ideas
- 20 Online Ideas to Promote Your Events
- 20 Offline Event Promo Ideas
- The Cheat-Sheet to a Better Event Promotion Strategy
What is Event Promotion?
Event promotion encompasses all the efforts made to successfully market an event. The aim of event promotion is to widen the number of people that are aware of the event and consequently to increase attendance in terms of the number of registrations or ticket sales.
How To Promote an Event Successfully
Promoting your event is big business and the good news is that it doesn’t have to cost the earth. There are a lot of tools and software to help you to boost event attendance. Many of these tools offer free plans and freemium pricing which can grow with the size and requirements of your events. At the end of the day, if used correctly these platforms can pay for themselves several times over by increasing event attendance levels.
How you promote your events should reflect how innovative your event is. Creativity means you can save money and start to create a positive image in your attendees’ eyes.
Learn more about the complet Event promotion toolkit.
Source: Event Manager Blog