By Taylor Smariga, Copywriter and Content Marketing Executive
Millennials live online. In The Social Network (2010), Sean Parker says, "We lived on farms, then we lived in cities, and now we’re going to live on the internet." Well, some of us already do.
How are millennials living online, and what are they doing there? Google’s Consumer Barometer gives insight into exactly that. This information can, in turn, be applied to your hotel’s sales and marketing strategy to teach you how to market your hotel to millennials.
We’re going to give you 5 key insights into the millennial market, and ways to turn those insights into revenue for your hotel in 2016.
Here’s what you’ll be learning:
1.The importance of a strong online presence – after all, many of your potential guests practically live there.
2.Tips on how to leverage search engines, which millennials rely heavily on for product research.
3. Mobile: it’s even more popular among millennials than it is in other demographics, and innovations have made bookings on mobile easier than ever.
4.Using video as a way to entertain, inform and connect with your potential guests. YouTube is a star social channel for millennials.
5.How social media has infiltrated our daily routine, making it easier than ever to connect to friends – and to your favorite hotels. We’re giving you a few ways to boost your own social pages.