A new generation of travellers has emerged. We call them BLEISURE (business and leisure) travellers. Millennials are part of this trend. They spend more on business trips and are looking for unique experiences. In fact, they spend more than other generations according to a survey by the Boston Consulting Group. This generation currently accounts for about one third of all passengers on business flights in the United States, and this proportion is expected to increase to 50% by 2020, while baby boomers will drop to 11%. There are seven main reasons to come together: celebrating, deciding, educating, creating, networking, producing and promoting.
Source : blog.laurentians.com