Saint-Hyacinthe Technopole launches the Saint-Hyacinthe Ambassadors circle

31 May 2017

Saint-Hyacinthe Technopole launched the new Saint-Hyacinthe Ambassadors Circle, a major initiative that will promote our region as a business tourism destination. It will also develop a vast prospection and attraction network for major conventions and events.
Launched by Saint-Hyacinthe Technopole, in partnership with the Saint-Hyacinthe Convention Centre and Espace Saint-Hyacinthe, the Ambassadors Circle will bring together different economic, political, institutional, scientific and social figures who have a certain degree of influence in their fields of activity. By becoming ambassadors, they commit to playing a proactive role within their personal and business networks, identifying convention opportunities and supporting Saint-Hyacinthe’s bid applications.

“We can never repeat this enough – over the past 20 years business tourism has played a key role in the regional economy. In 2012, the principal business conventions and events generated over $7 million in direct spending in the region. With the future opening of our Convention Centre, we hope to be able to continue to host these events and progressively reach a level of direct spending of around $10 million annually,” affirmed André Barnabé, General Manager of Saint-Hyacinthe Technopole.

The support provided by different actors from the region is central to reaching this objective. The Ambassadors Circle will become a key tool in Saint-Hyacinthe’s strategy for developing business tourism. While about a dozen people have already joined the Circle, the call for candidates is still open. The objective is to reach about 50 members as part of the first cohort.
Any person who lives or works in Saint-Hyacinthe can become a candidate for the position of Ambassador. Certain selection criteria have been set, including membership and involvement in organisations or associations that organise major events. Interested persons can submit their application to the Saint-Hyacinthe Ambassadors Circle at

The ambassadors will be able to count of the professional support and advice from staff at Saint-Hyacinthe Technople and the Convention Centre when working to attract business events. Different tools will be developed to facilitate their work. Additionally, different networking activities will be organised for ambassadors so that they can discuss their experiences and perfect their arguments for the destination. Recognition activities will also highlight the work of the Circle’s most successful members and thank the Ambassadors for their involvement in promoting Saint-Hyacinthe and its business event hosting infrastructure.

“The Ambassadors Circle is long been an idea considered by Saint-Hyacinthe. With the mobilisation of the community and tourism actors centred around the new convention centre, the conditions were perfect for going ahead with the project. We would like to invite personalities and business people from Saint-Hyacinthe to become members of the Ambassadors Circle and contribute to the revival of business tourism,” concluded Nancy Lambert, Tourism and Convention Manager with Saint-Hyacinthe Technopole.

During its launch of its latest strategic plan, Saint-Hyacinthe Technopole set the goal of hosting about 80 conventions and events that generate 40 overnight stays or more on an annual basis.

All the details about the Saint-Hyacinthe Ambassadors Circle can be found at


Source: Donovan St-Hilaire
Communications and Marketing Advisor
(450) 774-9000, ext. 1244