News

The Business Tourism Network Reveals its 2016 Statistical Report

8 June 2017

With a contribution of more than $268 million made by business clients, the analysis of 2016 data confirms the economic importance of business tourism in Quebec. A total of 2,958 conventions and events took place in 2016 across Quebec, meaning that each day on average eight (8) business tourism events took place. On an annual basis, these activities totalled 567,833 overnight stays, or 10,920 overnight stays per week!

Business tourism is defined as the economic business sector characterised by professional travel and business travel made in the context of company events, training and information events and commercial or business activities, which are twinned with activities and services offered by actors in the field of leisure travel.

Steeve Gagné, president and head of the QACP Statistics Committee: “This year’s results are a break with the way we calculate our data. Our organisation was granted the status of sectoral association (ATS) by the Ministry of Tourism. This involves several transformations, including the means we use to provide an overall sectorial portrait of business tourism in Quebec. In 2016, we examined all of the major activities generating 40 overnight stays or more which were held both in the traditional QACP network and in Montreal and Quebec City. And the sectorial picture will continue to change over the coming years as all the performance indicators still need to be identified. In this respect, the ministry should announce the launch of a mixed working group for business tourism that must, among other things, examine the methodological considerations.

The Regional Picture

Throughout the QACP regional network, the 2016 economic performance is very high, with 2,123 conventions and events, 363,013 overnight stays and almost $106 million in tourist spending. The statistics also allow us to obtain a typical portrait of an activity taking place in the regions: it usually lasts for 3 days, generates 154 overnight stays with average spending of $50,000.

The QACP compiles statistics about events and conventions held in regions by its members since 1996, and this data constitutes the largest source of information about business tourism in Quebec. This market intelligence is possible thanks to the collaboration of its members, who are all devoted to the development of their business sector.

In 2016, regional statistics were collected from 30 destinations: Alma-Lac-St-Jean, Beauce, Beauharnois-Salaberry, Bromont, Carleton-sur-Mer, Charlevoix, Drummondville, Gatineau-Outaouais, Granby, Magdalen Islands, Lanaudière, Laurentides, Laval, Lévis, Longueuil, Maskinongé, Matane, Memphrémagog, Nicolet-Yamaska, Rimouski, Rivière-du-Loup, Saguenay, Saint-Hyacinthe, Saint-Jean-sur-Richelieu, Shawinigan, Sherbrooke, Mont-Tremblant, Trois-Rivières, Vaudreuil-Soulanges and Victoriaville. The calculation of tourist spending is based on the concept of “overnight stay”. This is equivalent to the renting of a room for a night to which are added associated and normal spending to meet the needs of this market segment.

A Changing Sector

Business tourism is an economic sector that is constantly changing, and companies must know how to follow their client’s evolution over long cycles. In effect, convention and meeting organisers normally move their activity from one region to another or from one country to another. “The competition between the different players in the industry is very strong, and each year new infrastructure is added, which increases the offer. As a sectorial tourism association (ATS), the QACP attempts to bring together the maximum amount of information about the sector by developing its database using solid indicators. We are also very proud of having inculcated a culture of cooperation between all of our members. They allow us to better meet their needs which positioning the QACP network members with clients as leaders in their field. This is the best strategy for consolidation and development for our industry!” affirmed Mrs. Ginette Bardou, general manager of the organisation.

“While the methodological changes do not allow us to compare 2016 data with 2015, we are able to note that there has been a progression, notably the number of conventions. I would like to come back to the importance of this economic activity for the regions. In fact, business tourism in the regions often makes a difference by allowing companies to reach good profits outside the classic period for leisure tourism. This allows companies to complete necessary and constant upgrades to their infrastructure and improve the training of their staff. In the regions just like major centres, the requirement for quality is the crux of the matter!” concluded Mr. Gagné.

The QACP brings together more than 135 qualified organisations and actors who understand the convention market in their respective regions. These business tourism professionals are the lead advisors for planners, and their event organisation support is offered for free. The strength of the QACP network will ensure the success of any event across Quebec! Consult www.congres.com for more details.

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Source
Steeve Gagné
QACP President
Tourisme Victoriaville et sa région
Phone : 1 888 758-9451
sgagne@tourismeregionvicto.com

Information
Ginette Bardou
General Manager
QACP
Phone : 1 888 969-1307
info@congres.com