The Victoriaville Convention Centre is celebrating its 10th anniversary. The managers of the Villegia Hotel chain, Mr. Georges Marois and Mrs. Lucie Gingras officially inaugurated the centre, which is annexed to the Hôtel Le Victorin, on February 22, 2007.
The development of the convention centre allowed Victoriaville to better position itself as a convention destination in Quebec. The infrastructure includes an almost 8000 square foot hall which can be subdivided into 4 smaller halls. These connect to a main hall and a secondary hall. It can welcome up to 800 people and it can host any type of meeting. The main hall, the Salle Victoria, was chosen by the journal Les Affaires as one of their favourite halls in charming hotels in Quebec. The construction allowed the Victorin to become the largest hotel establishment in the Centre-du-Québec, with its 15 halls offering 27,000 ft2 of meeting space and 152 fully renovated rooms.
When asked for comments about this anniversary, the General Director or Tourisme Victoriaville et Sa Région, Alain Provençal, noted “in 2004 and 2005, we had to complete 4 studies to identify the best way to reinvent the former Colibri and come up with performance projections in order to give Victoriaville a Convention Centre and a successful Le Victorin. The original objective is still the same today, and Victoriaville is one of the top convention destinations in Quebec. This kind of infrastructure allows us to attract our proper market share. In 2015, the journal Les Affaires ranked Victoriaville among the Top 10 convention cities in Quebec. While we aren’t trying to win popularity contests, it feels great to be competitive.”
Everyone agrees that the construction of the Victoriaville Convention Centre, twinned with the modernisation of the Victorin, is the investment that generates the most tourism spin-offs for Victoriaville. The proof – in 2006, the number of 50 overnight stays and more in Victoriaville was about 40, where as today it is almost 90. Calculated based on the Quebec Association of Convention Professional’s standard, the business tourism spin-offs have quadrupled, from $1 million to $4 million.
Le Victorin Hôtel & Congrès, leaders in Victoriaville’s hotel industry, is, along with the Manoir des Sables and the Hôtel Cheribourg in Magog-Orford, one of the three hotels in the Villegia Hotels Group.