The Centre local de développement (CLD) Vaudreuil-Soulanges invited media, tourism businesses and partners at the Wilson Pavilion in Coteau-du-Lac to celebrate the launch of ExploreVS.com’s first season. Over 150 people gathered for the unveiling of the inaugural Web platform dedicated to promoting tourism in the off-island region. The organizers also seized the opportunity to present the new brand identity and slogan for the region.
Priority actions were established in collaboration with a consultative committee. Presided by Linda Gallant and duly represented at the event by Claude Desjardins of the Traverse Hudson-Oka Ferry, the committee is composed of representatives from the tourism industry as well as municipal and regional leaders. Together, they lead the necessary steps to implement concrete actions that would substantially benefit and enrich the region’s tourism industry.
The V and the S of Vaudreuil-Soulanges provide a dynamic flow to the overall visual. They are meant to remind visitors that the region is bustling with activities and services. A collaborative approach guided every step of the brand identity’s development. Several months of consultations, research and a co-creation process with local graphic artists culminated in the image revealed today. Its success as a brand will rest with how users and the community adopt it.
Vaudreuil-Soulanges is often perceived as a region through which one transits by virtue of the three main Quebec highways that cross it and its proximity to the Ontario border. By adopting the slogan “Take your time, make it matter!” the region’s tourism industry is sending a clear message to travellers and visitors: why simply pass through the territory when you can take the time to stop and enjoy everything it has to offer, from food, to accommodations and several other experiences that abound.
The new slogan and brand identity will first be used on ExploreVS.com. No effort was spared to give the tourism industry an online platform reflective of the region’s best assets and with the capacity to give visitors a taste of the memorable moments they will enjoy during their visit. In only four months since work began, a new Website was launched featuring no less than 65 businesses, 16 pre-eminent events featured in an online calendar, an open blog for outside specialists to comment on their discoveries as well as a dedicated section for business tourism. A geographical map centralizes all the information necessary to locate attractions, circulation routes and municipalities. The map also displays the cycling network where families and cyclists alike can select between bike paths or road circuits that range between 25 to 70 km.
Beyond offering a platform that uses cutting-edge technology, the Website is where local tourism businesses intersect in a vibrant display of what the region has to offer. The project, which was entirely funded by the MRC de Vaudreuil-Soulanges, allows businesses to join freely if they commit to collaborating with industry partners and invest in promoting the region.”We are asking for a firm commitment from businesses,” explains Marianne Sigouin-Lebel, Tourism and Commercial Development Advisor. “We purposefully stayed clear of the membership model, which puts undue pressure on coordinating actions. Instead, we opted for a collaborative approach to engage all stakeholders.”
Reception upon arrival
Once visitors arrive in the region, they will not be left unattended. Seasonal employees will be on hand from mid-June onwards thanks to Service Canada’s Summer Jobs program. Stationed at the Tourism Information Center off highway 20 in Île-Perrot, they will also travel the region and cover municipal events and festivals to guide visitors and suggest complementary things to see and do.
Vaudreuil-Soulanges’ tourism project is anchored in a model that favours pooling partner resources. It has already been three years since the region’s main events formed a coalition called
Le groupe des 6 sens. Seven (7) festivals that fill the tourism season’s calendar joined this group to pool their promotional resources together in an effort to boost their combined visibility. Starting with the Seigneuriales de Vaudreuil-Dorion (June 2-5), to the Festival international de Cirque de Vaudreuil-Dorion from June 23- 26, turning to the Festival Saint-Lazare au Galop (July 1-3) and the Hudson Music Festival (July 30 to August 7), we then get to the Festival de la S.O.U.PE. (September 4), to VIP en Blues (September 17) to end the season at the Festival des couleurs (October 8-10).In the near future, the CLD Vaudreuil-Soulanges hopes to form similar groups of interest with industry partners to bolster the region’s appeal.
A festive event to unite the community
The tourism season’s launch was also an ideal opportunity to unite the off-island community in a festive atmosphere at the Wilson Pavilion. Over twenty partners presented their services and some even shared samples of their specialties to give everyone a taste of what the region has to offer.
“We hope to make this an annual event and move from one municipality to the next so everyone can discover what is happening right here at home,” concluded Marianne Sigouin-Lebel.
Photo: Karine Lechasseur and Marianne Sigouin-Lebel from CLD Vaudreuil-Soulanges
Centre local de développement Vaudreuil-Soulanges
Karine Lechasseur, Public Relations Director
firstname.lastname@example.org or 450 424-2262, 228