SELL THE EXPERIENCE, NOT THE SPACE
Any hotel can offer well-designed guest rooms and a comfortable
meeting space. What gets a meeting planner to walk through a hotel’s doors, and to actually book their business, is the experience offered by the property. Properties that provide experiential environments that take meetings to the next level will impress attendees and make planners look like rock stars.
More than 90 percent of planners think it’s critical or very important to integrate experiences!
MAKE COMMUNICATION SEAMLESS FOR PLANNERS
Today’s workforce is composed of a broad range of generations. Each age cohort gathers and processes information differently; this creates a stew of potential miscommunication. Meeting planners and suppliers must work together throughout the planning process to make a program successful. This means hoteliers need to provide the right information, at the right time, through the right channels if they hope to stay in the good graces of planners.
UNDERSTAND AND ACCOMMODATE PLANNER BUDGETS
As much as meeting planners want to provide mouthwatering food, dazzling entertainment, and enriching content, the amount of money earmarked for a program always dictates what can be spent and what is produced as a result. Hotels that offer visible and competitive pricing will never fail to attract the greater share of repeat business. The good news? « Over half of planners say their event budgets have indeed increased year-over-year, compared with only 32% the year before, » according to Cvent’s 2018 Global Planner Sourcing Report.
A guide by Skift & CVent
Image : Unsplash