How to choose the perfect destination for your corporate event

How to choose the perfect destination for your corporate event

12 October 2023
Corporate destination

Organizing a successful corporate event starts with selecting the right destination. The choice of where your event will take place can have a significant impact on its success. However, with so many potential destinations in Quebec, deciding which one best meets your needs can be challenging. In this article, we’ll provide you with a step-by-step guide to help you choose the perfect destination for your corporate event!

Step 1: Clarify your objectives

The first step in selecting a destination is to clarify your objectives for the event. What do you want to achieve? Is it a strategic meeting, a conference, a reward trip for employees, or a trade show? The nature of your event will influence the type of destination that is most suitable. For instance, an executive meeting will likely require a quiet and contemplative setting, while a conference might need a vibrant city with excellent conference infrastructure.

Step 2: Consider your target audience

Think about your audience. Where are your potential participants located? If your target audience is primarily local, a destination close to your headquarters might be ideal. However, if your event attracts attendees from around the world, you may need to opt for an international destination with easy access to airports.

Step 3: Define your budget

Budget is a critical factor in choosing a destination. Determine how much you can spend on the location, including travel, accommodation, and catering costs. Keep in mind that some destinations can be significantly more expensive than others, depending on the season, demand, and geographical location.

Step 4: Explore local infrastructure

Ensure that the chosen destination offers the necessary infrastructure for your event. Look for suitable meeting venues, an adequate number of hotels, restaurants, and activities for participants. Additionally, check the availability of transportation services, such as airports and public transit.

The Tourisme d’Affaires Québec website offers a directory of venues by tourist region.

Step 5: Consider the season

The season of your event can have a significant impact on your choice of destination. For example, a waterfront location might be ideal for a summer event but less appealing in winter. Consider the weather and seasonal conditions to ensure that your destination will be pleasant during your event.

Step 6: Seek recommendations and do your research

Consult industry colleagues, contacts in other businesses, and business travel professionals for recommendations. You can also read online reviews, check business travel blogs, and use research tools to narrow down your list of potential destinations.

Step 7: Weigh the pros and cons

Make a list of the advantages and disadvantages of each potential destination based on your criteria. Evaluate costs, convenience, infrastructure availability, and other important factors for your event.

Step 8: Make your decision

Once you’ve followed these steps, you’ll be in a position to make an informed decision about the ideal destination for your corporate event. Be sure to book venues and services well in advance to ensure the success of your event. It’s also crucial to have an alternative option in case your primary choice does not work out.

By following this step-by-step guide, you can select the perfect destination for your corporate event, ensuring it meets your objectives, caters to your audience, fits your budget, and provides a memorable experience for your participants. Happy planning!

Picture of Océane Ferland

Océane Ferland

Communications and sector watch specialist for Tourisme d'Affaires Québec, Océane has a passion for writing and is constantly on the lookout for the latest industry news. Her expertise in communications enables her to effectively convey recent trends and developments in the sector, helping business tourism professionals stay at the forefront of their activities.

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